Internet marketing insinuates advertising and marketing efforts that use the Web and e-mail to drive direct sales and sales leads . Sales are through e-commerce and leads usually come from Web sites / emails.
Internet Marketing plays a huge role in a company’s success since it focuses primarily on interaction with people through article marketing, video marketing and social media.
In fact, never before has social media played such a significant role in a company’s success as it does now. Through websites, such as Facebook and Google +, a company can freely extend its reach and market its product in a matter of seconds.
Internet marketing can also be broken down into more specialized areas such as
- Web Marketing,
- Email Marketing
- Social Media Marketing
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
Internet Marketing goes beyond SEO. It involves other methods as well which can get you more search engine visitors like PPC advertising.
Providing quality content through online forums is a very successful Internet Marketing strategy as it extends the company’s brand to all the readers of the website. To reach new and existing customers strategies such as sending information via email, work very well too. The gentle nudge with highly visual appeal makes people want to read a website, click a link or buy almost anything the company offers for sale.
SEARCH ENGINE MARKETING IS MORE ART THAN SCIENCE
The art of balancing the SEM activities is the key and spending it right on the SEM is the key differentiator.
In order to succeed in an online campaign, the business should put half of its focus on SEO and the other half on Internet Marketing. With a complete understanding of these two platforms, the company expand its online presence and benefit from the numerous marketing strategies available.